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While the intended function of a wristwatch might be to tell time, many people choose to wear one for its aesthetic value rather than its practical use. This has been the case since wristwatches were invented, and the trend has never been more evident than it is today.

And there is no better way to invest in that trend with our new collection...

Our new for 2017 collection of Woodgrain watches is still available for pre-order on Kickstarter Spotlight, including some of the most stylish and luxurious Woodgrain watches we've EVER created. Wood watches that will be trendsetters on their own. Take advantage of pre-order pricing by taking action now. 
Click here to check out the entire new collection on Kickstarter Spotlight

Prior to the 20th century, wristwatches were worn only by women, and primarily as fashion accessories. By the turn of the century, however, watches were being issued to soldiers, pilots, and sailors in order to coordinate attacks by land, sea, and air during World War I and other conflicts. As infantrymen or flying aces became viewed as heroes, watch production and sales increased, as more and more men wore them in an attempt to identify with the coolness and bravery their countrymen displayed in battle. Since then, the watch industry has exploded, and the watch itself has become as much of a symbol of individual style and personality as it has anything else.

According to one recent study, one in four people who wear a watch rarely use it to tell time. Roughly the same number of people say they wear a watch as a fashion accessory. That number is close to 50 percent for people age 20 to 24.

With smartphones now performing pretty much all of the tasks watches were once known for (and more)—as well as the smart iWatch entering the market—more and more people will continue to view traditional watches more as fashion accessories than timekeepers. For millions of people, an outfit is simply not complete without a watch, and consumers now choose watches because of how the watches look—and make them look. As a result, watch manufacturers experiment with various designs, colors, and styles to match virtually every lifestyle.

As Business Insider notes, a woman may prefer to experiment with the look of a watch, while a man might be interested in trying watches made from different materials. Not surprisingly, more and more men—and, yes, women—are seeking out companies like Woodgrain Watches.

At Woodgrain, we pride ourselves on providing a variety of durable and fashionable watches in a variety of styles. Consumers can choose from various different woods and watchbands, and we add new styles regularly. Those styles are a perfect fit for countless looks and activities.

But those styles don’t just come from anywhere. Not only are wood watches unique to begin with, but our wood watches are crafted with input from the people who will be wearing them.

Our customers’ tastes in watches are an extension of their unique personalities. Instead of telling our customers which Woodgrain watches they should buy, we recruit them to join our Customer Design Team. Our CDT members speak on behalf of our customers, working with us to come up with the unique styles they and other Woodgrain customers would most like to see.

With that in mind, we have a question:

What kind of Woodgrain watch would you like to see? Tell us in the comments below.

Or choose from our new collection now...

Our new for 2017 collection of Woodgrain watches is still available for pre-order on Kickstarter Spotlight, including some of the most stylish and luxurious Woodgrain watches we've EVER created. Wood watches that will be trendsetters on their own. Take advantage of pre-order pricing by taking action now. 
Click here to check out the entire new collection on Kickstarter Spotlight